A&E came to us at Campfire to create excitement around their upcoming two-night movie event of Stephen King’s Bag of Bones starring Pierce Brosnan. We launched Dark Score Stories ahead of the premiere. It contained 7 essays photographed by Danish photographer Joachim Ladefoged and voiced by the characters themselves. The campaign began with gorgeous books sent out to influencers and media outlets that led them down a web of creepy animated gifs and easter eggs creating new fans as well as engaging Stephen King super fans. All the buzz delivered A&E their biggest viewing audience of a miniseries premiere.