THE BRIEF

Knock Knock. Who’s there? Who’s There Group. Who’s There Group, who?

Who’s There Group, the holding company for Knock Knock, Emily McDowell & Friends and People, Places & Things came to me for a logo refresh, icons and some new business cards. It was important to them that they were more than just business cards. They needed to be quirky but useful like the brand and memorable in a busy trade show situation. Their brief included a mandatory round of pencil sketches (shown below). I loved this as it really allowed us all to focus on the idea first. I gave them three ideas: a bookmark, a table-standy thingie and a joke card with space for notes on the back. They landed on the bookmark as the sales people were psyched that it integrated so well with their catalogues.