The Scandinavian Creative AI Summit was born out of a need for creative leaders in tech, film, advertising and design to gather and understand the current possibilities of AI and what it can do to enhance and streamline creative work. SCAISU came to me in need of a full visual identity, branding, a website, social media assets, advertising, presentation graphics and signage. They wanted a unique mark that would speak to creatives and could stand strong on its own in social media or on a large screen. They wanted a system that could say bold things and gather attention through social media posts and advertising and, of course, they wanted to incorporate AI.