THE BRIEF
To relaunch Windows Live and tell the world about their partnership with Operation Smile (a non-profit organisation that provides reconstructive facial surgery to children) we teamed up to get the world to share their smiles. At a number of kiosk locations or on windowslive.com, individuals were prompted to share their smiles and become part of a generative art exhibit that was projected onto a seven-story sphere in New York’s South Street Seaport. We enlisted the help of Digital Kitchen and Firstborn to bring our idea to life. The result was a joyful, collaborative expression of connection, powered by technology, art and human generosity.


